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© 2018 - 2020 Chloe Ainsley / Trading as 'Chloe Ainsley Creative'.  All rights reserved.

Please do not reproduce any work without the expressed written consent of Chloe Ainsley.

SUSTAINABILITY

The Studio is committed to play its part in acting responsibly to help to make the world a better place for people, plants and animals alike by reducing wastage, recycling and seeking out reclaimed, upcycled, biodegradable, local and sustainable solutions 

Choose well, make it last.

I believe every little helps and we can all do our bit to help look after the planet. Few can claim to be completely environmentally-friendly, but I've decided to try my best to be responsible and try to avoid where possible the excess. I'm learning as I go along!

 

Good design can get things down to the essentials in beautiful ways. 


As a Graphic Designer there are many things I could do. And there’s a big emphasis on the COULD but as I become more motivated by the idea of less waste I see a lot of things as unnecessary. My interest and excitement now comes from exploring ways that items can serve multiple functions, eliminate the extra and celebrate the details.

 

PAPER

The majority of my products are paper-based and can be recycled and the signature Gesso paper stock that I use for wedding/events stationery is FSC certified and can also be recycled. Large format signage (A3 size and above) is made from 3mm cardboard which prints full colour and can be recycled.

The Studio focuses on meaning, materials and mindful spending which is why I've worked hard to be able to offer a range of eco-friendly paper options alongside the use of Gesso. 

Recycled paper

Recycled paper is the easiest way to start your wedding or event eco-friendly.

 

Plantable paper

Plantable paper embedded with flower or herb seeds.

 

Post-consumer waste paper

Post-consumer waste is waste that people have actually used and recycled instead of discarding to landfills. This could be any paper product: milk cartons, books, junk mail, magazines, and more.

 

Repurposed paper

Algal bloom paper made using raw algae which are dried and then milled to obtain seaweed ‘flour’. The flour is then combined with FSC fibres to make a high-quality eco-friendly speckled paper. Grass paper made using up to 50% sun-dried grass fibres, mixed with standard pulp. It is FSC certified and is fully recyclable and compostable.

 

Natural handmade paper

 From delicate, lightweight 55gsm to thicker 130gsm, this paper is made with natural dyes & fibres – aspen, cutch, indigo, pomegranate, walnut, jute & hemp on Lokta or banana.

ENVELOPES

Recycled Fleck kraft Envelope

As standard I use recycled kraft envelopes which are environmentally friendly envelopes with a unique look. A 100% recycled envelope that highlights environmental responsibility. They're produced by UK FSC accredited British envelope manufacturers.

Coloured envelopes
 All of the coloured envelopes that I use come from traditional British paper mills and are consistent in colour depth quality across the entire envelope face.

PRINTING

I recently changed the main print company that I use and the company I now use (most of the time) works in the most sustainable and environmentally-friendly way possible. They use certified vegan-friendly vegetable-based litho inks, chemistry-free plates, no animal glue and papers sourced from FSC certified mills and sustainable sources, helping to reduce my environmental impact, and yours!

LAMINATING
Guess what? Laminating isn't particularly great because the process to breakdown the paper becomes more difficult. None of my products are laminated.

ACRYLIC AND PVC

As of Summer 2019, I made the official decision to no longer offer acrylic invitations in an attempt to help reduce plastic consumption and avoid the potential of invites ending up in landfill.

The only exceptions are acrylic quote table signs and illustrated menus, as these items are usually kept by the couple as precious keepsakes!

PACKAGING

Goods sent out directly from the Studio use pre-used boxes or boxes made from recycled materials. No pretty, luxurious packaging I'm afraid just a brown or white box with a sticker on so you know its from me. Products are usually wrapped in plain tissue paper and sometimes also padded with shredded paper (or reused bubble wrap from supplier deliveries!) to help to protect it on its journey to you.

CELLO BAGS

No cello bags here! Items are sent out in paper bags, envelopes or cardboard boxes.

 BUBBLE WRAP

I only bubble wrap acrylic pieces (which I rarely make now!), as I haven’t found an alternative that I’m 100% confident in yet. However items drop shipped directly from my supply partners to you may arrive bubble wrapped! I also re-use any bubble wrap that I get in deliveries so if you do get a parcel with bubble wrap that's the only reason why.

DELIVERY

I use my feet and stroll down to the Post Office or use public transport to drop off deliveries for clients. If I have a large quantity of jobs I tend to bulk them together and do one delivery run.
Any items larger than A3 are drop shipped directly to clients rather than a van coming to me and then me sending them out again via another van.